Corporate Meeting and Event Planning Services
that advance your business strategy

Planning a corporate-wide private trade will provide great networking and learning opportunities for internal staff, suppliers, and external sales associates

There are two very distinct types of private trade shows.  The first is an internal show for your company employees.  They all work for the same company … all have read the same employee manual … but do they really know what each department does?  Designate an afternoon; clear out space in your warehouse, lunchroom, or auditorium; give each department a space and encourage them to decorate that space to illustrate what their role in the company is.  You’d be amazed at how many associates from marketing don’t really know how invoices flow through accounting; the process on the manufacturing floor may be an all-new experience to someone from administration.  Serve refreshments and let your associates get to know their co-workers and the important job they do for your company.  You’d be amazed at the sense of community that will develop.

The second type of private trade show is much larger and more wide-ranging, but is still considered private because the general public is not invited.  Many corporations, especially large manufacturers who sell through distributors or dealerships, hold vendor or dealer fairs to bring together their suppliers and their customers.  These events are more complex and need more detailed planning.  Trade shows such as these are most effectively organized by an experienced planner who will handle details associated with exposition companies, exhibitor communications, facility coordination and security.  By giving plenty of advance notice to your distributors and dealerships, they in turn may wish to hold their own “mini trade shows” for their end-user customers, the general public purchasers.  These events give the distributor/dealership the opportunity to find out what’s on their customer’s minds … and will bring this knowledge to your larger trade show.

As the hosting company, you will of course have your own internal booths and equipment displays with your corporate messaging prominently displayed.  Your distributors/dealerships will have the opportunity to meet representatives from the companies who supply the various parts and materials to your manufacturing facility, or who are corporate approved to supply items to your distributors/dealerships. 

Conversations, likes and dislikes, and general networking keep everyone working toward the common goal of satisfying the end customer. 

Combine your trade show with hands-on workshops, breakouts, and networking opportunities will result in increased knowledge and good will for your company.

Both of these types of private trade shows are effective forms of communication aimed at two very different constituencies … and both will result in increased company awareness and a positive effect on your bottom line.